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This year, more than 1.5 million Americans will be diagnosed with cancer and more than a half a million will die of the disease. Furthermore, cancer is more...responsible for one in every four deaths in our country. However, research shows that as many as 7 in 10 cancer deaths can be prevented with simple lifestyle changes.
There are four simple things everyone can do each day to reduce their risk of cancer.
• Eat Well
• Be Active
• Don’t Smoke & Avoid Tobacco
• Get Screened
Too many Americans are unaware that they have the power to reduce their risk of cancer by taking these small steps.
This is why C-Change, a coalition of the country’s key cancer leaders has partnered with the Ad Council to develop a communications program that utilizes the collective strengths of the 130 C-Change members from the public, private, and non-profit sectors to address Americans with consistent, evidence-based messages about reducing their risk of cancer. Through extensive research C-Change has developed a series of cancer prevention and early detection messages that have been proven to change the minds and hearts of the public.
This initiative encourages all C-Change members and partners to incorporate these messages into their own communications programs. This includes advertising, marketing, or any form of communications with their constituents and the general public. less
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