Buzztime (Amex: NTN), a multi-point social interactive entertainment company, announces the addition of customizable screens to its popular interactive game network. Buzztime will demonstrate the new   more...technology at the 2008 National Restaurant Association trade show in Chicago May 17-20 (booth #431). Buzztime-subscribing bars and restaurants can now display their own customized advertising and promotions on their wide-screens TVs, presented alongside Buzztime's fun and engaging trivia, sports, and casino-style games.

"Buzztime is providing a single solution combining entertainment, branding and sales messages to help restaurant and bar owners increase revenues. It is truly ground breaking for the hospitality marketplace and timely given today's economy," says CEO Dario Santana. "With this enhancement, venues have complete and immediate control of their promotional messages, which are positioned alongside our interactive and engaging games. By bundling bar and restaurant-themed advertising with our games, customers are more focused on the messages."

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/buzztime/33151/  less

Mobile video platform enables MultiVu customers to target mobile users worldwide with their latest news and information in real-time.

MultiVu™, PR Newswire's multimedia and broadcast PR company, today   more...announced the launch of a new mobile video distribution service that enables MultiVu customers to extend the reach of their video content to mobile phones, PDAs and other portable devices. The announcement was made at the GSMA Mobile World Conference in Barcelona, currently taking place from the 11th to 14th of February.

Developed in partnership with U-Turn Media Group, MultiVu's mobile video service incorporates U-Turn's VIZGO™ mobile media delivery platform to disseminate MultiVu-issued video content to all popular phone models, making it available to mobile users around the world regardless of the wireless operator they use. The placement of video on mobile phones will be included as part of MultiVu's standard distribution via PR Newswire.  less

Distribution and placement in Hispanic social networks, online news sites, provides unparalleled reach to Hispanic audiences

MultiVu™, PR Newswire's multimedia and broadcast PR company, in conjunction   more...with its newly-formed Hispanic division, MultiVu Latino, today announced the launch of the Interactivo Multimedia News Release, the first-ever social media press release targeted to the U.S. Hispanic audience.

The Interactivo MNR (IMNR) is a Web 2.0 interactive multimedia platform that is unique among multimedia press release offerings because it features distribution and placement of video, audio, photos and text in Hispanic social network and news sites. From language translation to content development to web distribution, MultiVu Latino works with each client to create dynamic news announcements that are tailored to a Hispanic audience and delivered directly to news and online sources that are valued by the Hispanic community.

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/multivu/32477/  less

Display of video on the Reuters Sign in Times Square will reach millions of viewers daily

MultiVu, PR Newswire's multimedia and broadcast public relations company, is now offering its customers a unique   more...opportunity to reach millions of consumers each day with video messages displayed on the 23-story high Reuters digital billboard located in New York's Times Square, the largest of its kind in the world, the company announced today.

The placement of MultiVu's customers' video on the Reuters Sign marks a natural extension of an extremely successful partnership entered into in March 2007 between PR Newswire and Times Square2, a division of Reuters and manager of the Reuters Sign. The initial agreement, which was the first of its kind, placed PR Newswire's customers' photos on the 7,400-square-foot billboard, which is seen by an estimated 1.5 million people who pass through Times Square daily.  less

Challenging consumers to explore their curiosity, Kahlúa® coffee liqueur today introduced a new global advertising campaign featuring the kings and queens of the brand's pre-Columbian heritage.
  more...
The "Explore Your Curiosity™" campaign, developed by Publicis New York, launches in television, print and out-of-home with a 46% increase in global media spending over last year. Debuting this month in the United States, Canada and Australia, the campaign will also run in additional countries, including Japan, Denmark, Sweden and Finland.

"The mysterious origins and mystical heritage of Kahlúa inspire discovery and curiosity, which we brought to life in this campaign," said Cyril Claquin, senior vice president of marketing for Malibu-Kahlúa International. "In each execution, those who explore their curiosity are richly rewarded, an idea that we believe will inspire consumers."  less

Get Your Pants Off and Your Groove On!

Jockey International, Inc., the iconic clothing manufacturer best known for products that are rarely seen in public, is issuing a challenge: May the Best UnderWarrior™   more...Win. Jockey's new, interactive Web site, JockeyUnderWars.com™, encourages people to dance in their underwear for notoriety, fun, competition and even the chance to win some cash.

"We're exploring new ways to let people express themselves and interact with the Jockey® brand in a fun, engaging way," said Tim Pitt, Jockey's Vice President, Global Marketing and Advertising. "Jockey is best known for its underwear, and JockeyUnderWars.com celebrates that, inviting people to have some fun, be themselves and, of course, dance in their underwear!"  less

Jewelry Television® is one of the world's largest retailers of the exquisitely beautiful gemstone, tanzanite. This increasingly popular stone, known for its vibrant shades of blue, continues to lure   more...jewelry enthusiasts and fashion experts alike. With its best and largest tanzanite collection to date, Jewelry Television® is proud to host, "Tanzanite Is Timeless", the industry's only 24-hour tanzanite sales event on April 12.

"Tanzanite is considered one of the smartest buys in a gemstone," says Natalie Parman, vice president of merchandising for Jewelry Television®. "It continues to increase in value - and since it's only mined one place in the world - it is predicted that the gemstone will become unattainable within 20 years. It's a stone jewelry enthusiasts everywhere want to get their hands on. We recently had the rare opportunity to buy a large amount of tanzanite rough in Arusha and will be offering faceted stones and finished jewelry from that lot as well," said Parman.

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/jewelrytelevision/32662/  less

CEOs representing America's top companies joined forces Wednesday, April 2, 2008, with U.S. Senate health leaders to urge swift passage of the "Wired for Health Care Quality Act," a measure   more...to bring the power of information technology to the health care sector.

"We can save thousands of lives and conserve billions of dollars for health care with this one stroke – and we can do it this year," said Sen. Edward M. Kennedy (D-Mass.), chairman of the Senate Health, Education, Labor and Pensions (HELP) Committee and sponsor of the legislation.

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/brt/32565/  less

Best of Green Home & Lifestyle Products Tap into Internet's Social Media Roots to Promote Solutions We Can Live By

The fate of the planet hangs in the balance. So one of the world's most organic home   more...builders is sending out a clarion call to action. Vote for the best of healthy, sustainable products for the home and the most useful tips and ideas for green living. Cast your ballot for countertops made from things like paper and glassware, or home insulation made from the blue jeans you wear. The GREEN LOG Home and Lifestyle Awards have arrived just in time to drive home the message: the time to think green, know green and go green is now!

Jim Young, the incoming chairman of the Log Homes Council for the National Association of Home Builders, is one of the creative forces behind the GREEN LOG Home and Lifestyle Awards. Young's efforts are aimed at galvanizing the home building industry and inspiring a new call to action. More than 80 companies have been nominated by their peers and by experts such as senior editors at the Environment News Service for a Green Log Award. Each can be examined up close at the GREEN LOG Blog at www.GreenLogAwards.com.

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/greenlog/32516/  less

McCormick & Schmick's Seafood Restaurants, Inc. (Nasdaq: MSSR) today announced it has posted a video report to the investor relations section of its website at www.McCormickandSchmicks.com. The short   more...documentary includes an overview of McCormick & Schmick's, its strategic initiatives, and its key accomplishments in 2007. The video provides investors and interested parties the opportunity to see and hear directly from the Company's management team.

To view the video report, please go to:
http://icr.vo.llnwd.net/o1/IDM_Hosting/VAR/MSSR/MSSR_VAR_prn.html

"Our new video report does a fantastic job conveying our brand and vision for the future, and we believe it is a far more effective medium to communicate our message than simply adding static photographs around our financial statements. We encourage our shareholders and the investment community to visit the McCormick & Schmick's website and see for themselves what our Company is all about," said Douglas Schmick, Chairman and Chief Executive Officer.

To view Multi-Media News Release, go to http://www.prnewswire.com/mnr/mccormickandschmicks/32508/  less

Could You be at Risk? American Diabetes Association "Sounds the Alert" on March 25th – ADA's 20th Annual American Diabetes Alert® Day

Could you have diabetes? One in five Americans have   more...a high risk of developing type 2 diabetes, or may even already have diabetes. Because people can live for years without knowing they have diabetes, the American Diabetes Association (ADA) is issuing an urgent call-to-action for Americans to learn their risk for type 2 diabetes during the 20th Annual American Diabetes Alert Day. Awareness about diabetes can lead to early detection and treatment, which may help prevent type 2 diabetes or devastating complications associated with diabetes such as heart disease, stroke, blindness, kidney disease, and amputation.

On American Diabetes Alert Day, held annually on the fourth Tuesday in March, the ADA encourages people who are overweight, physically inactive, or over the age of 45 years to take the Diabetes Risk Test, which asks seven simple questions about weight, age, lifestyle and family history - all potential risk factors for type 2 diabetes. People scoring 10 points or more are at a high risk for diabetes and are encouraged to speak with their health care provider. The Diabetes Risk Test, in English or Spanish, is available by calling the Association toll-free at 1-800-DIABETES (1-800-342-2383) or by visiting www.diabetes.org/alertnews.  less

Frazer, PA - March 20, 2008 /PRNewswire—Cephalon, Inc. (Nasdaq: CEPH) today announced that the U.S. Food and Drug Administration (FDA) has approved TREANDA® (bendamustine hydrochloride) for Injection   more...for the treatment of patients with chronic lymphocytic leukemia (CLL), a slowly progressing blood and bone marrow disease. The American Cancer Society estimates that more than 15,000 new cases of this rare disease will be diagnosed in the United States this year. The TREANDA application as a CLL treatment received priority review from the FDA and was approved within six months of the September 2007 submission. Cephalon anticipates that TREANDA will be available to physicians and patients as a CLL treatment in the United States in April 2008.

"TREANDA is an important new treatment for patients with chronic lymphocytic leukemia, and this first-cycle approval by FDA represents a significant milestone in the growth of our oncology business," said Dr. Lesley Russell, Executive Vice President, Worldwide Medical and Regulatory Operations. "With a strong pipeline of near- and longer-term opportunities, Cephalon Oncology is poised to deliver therapies that target both hematologic cancers and solid tumors for patients in need of new options."  less

the Rubicon Project, a company with a mission to automate the large, yet highly inefficient Internet advertising industry, updates notable statistics from its private Beta program today.
-To date, the   more...Rubicon Project has optimized 8 billion* ads across more than 50 of the top ad networks; a 100% increase from the 4 billion ads served through February.
-Since launching the Private Beta program in October 2007, more than 4000 websites have signed up for the Rubicon Project's ad network optimization service.
-the Rubicon Project has already earned website publisher customers more than $1.5M in revenue.

To view Multi-Media News Release, go to http://www.prnewswire.com/mnr/therubiconproject/32383/  less

Cars.com Editor Clears Up the Confusion;
Reveals the Hottest New Hybrids and Overall Best
Bets for Your Family

With growing concerns about rising fuel costs and the environment, fuel-efficiency is an issue   more...on every driver’s mind. Hybrid vehicles have slowly gained popularity in the United States, as more Americans are looking to take advantage of the benefits of a fuel-efficient automobile.

Joe Wiesenfelder, Senior Editor of Cars.com will clear up the confusion about and demystify the world of hybrids and alternative fuel cars for your viewers. Joe will also unveil the hottest hybrids for 2008, tell your viewers what to look for when shopping for a hybrid and also what we can expect to see cruising our highways in the future. He will also be to provide a sneak peek as to what’s going to be unveiled at the International New York Auto Show this year!

For more information, please visit: www.cars.com  less

Brand to Unveil Its Sustainable Design Initiatives and Products at International Home + Housewares Show

BISSELL Homecare, Inc. unveils its plan to get a little greener at this year's International Home   more...+ Housewares Show in Chicago March 16 -18. The floor care manufacturer is leading the way in its industry to lessen its impact on the global environment. BISSELL's ForEver Green Team coordinates sustainability efforts in six major categories: packaging, engineering, chemicals, facilities, supply chain/logistics and communications.

BISSELL's goal is to reduce the impact it has on the global environment by identifying and implementing sustainability strategies consistent with overall key business objectives. "We know BISSELL can't become green overnight, but the important thing is that we're making a serious effort to become a little greener and setting realistic, yet ambitious, goals to make that a reality," says Mark Bissell, BISSELL's president and CEO.

To view Multi-Media News Release, go to http://www.prnewswire.com/mnr/bissell/32225/  less

An original sound with inspiring lyrics…From a Dentist by day, Rocker by night

This month and February, dreams were realized for Dr. Aldo Leopardi, The Dentist that Rocks, after fans flooded his website   more...to win a cameo role in his next music video during the Always Be My Valentine video contest. The contest follows a whirlwind release of music for the dentist moonlighting as a musician, fulfilling his dreams after hours. Dr. Leopardi dedicates himself to dentistry, but he also wants to rock…And rock he does, with his 80's-retro, sophisticated, sexy sound.

Sexy sounds? From a dentist? From this dedicated specialist who has become a leading lecturer in his field of prosthodontics, the sound is sublime.

After three years in development, Dr. Aldo Leopardi fulfilled his artistic passion when he announced the debut of his first album in April of 2006, and the debut music video Always Be last fall. The Australian, Denver-based dental specialist orchestrated the independent release rock album featuring original songs such as Always Be, Everyone's Talking but Nothing's Been Said and Reckless Dreams. His first-ever, sultry video for Always Be was released at a posh Denver nightclub in October, to critical acclaim.  less

Americans are doing more than just driving behind the wheel at least 12 hours each week. Longer commutes and more obligations force drivers to eat meals, conduct business, and even groom themselves within   more...the confines of their cars. All of this activity leads to messy on-the-go disasters that contribute to a less-than-perfect car interior. A recent survey from Milliken & Company's YES Essentials brand revealed 72 percent of Americans have stains on their car interiors. The survey also found the unsightly stains and unpleasant odors that result from this added wear and tear have lead to driver dissatisfaction – a sort of "inferior interior" complex.

The survey found 60 percent of American drivers acknowledged they like their car's interior less than its exterior. The survey also revealed stains and odors on a person's car interior cause a tremendous amount of embarrassment. Nearly two out of five drivers (37 percent) admit they would be embarrassed to drive around someone whom they wanted to impress—such as a date, client or colleague. Forty-eight percent of Americans have even felt the need to apologize for the state of their car's interior before letting a passenger get in.

Not only are people unhappy and embarrassed by their car's interior, but they also feel others might get the wrong impression about their lifestyle and habits - based on what's found inside their car. Nearly eight in 10 (77 percent) drivers believe the inside of someone's car reveals a lot more about their interests and lifestyle than the outside.

Despite these concerns, Americans continue to engage in activity that leads to a dirty car interior, as nearly 60 percent of all vehicle owners eat or allow someone to eat in their vehicles1, and the average person eats 32 restaurant-purchased meals in their car every year.  less

The American Society for Gastrointestinal Endoscopy is dispelling the myths and giving patients the facts about colon cancer for National Colorectal Cancer Awareness Month

March is National Colorectal   more...Cancer Awareness Month and the American Society for Gastrointestinal Endoscopy (ASGE), representing the specialists in colon cancer screening, is dispelling some common myths about colon cancer to raise awareness about this preventable and curable disease.

Colorectal cancer, often referred to as colon cancer, is the second leading cancer killer among men and women in the United States. It is largely preventable with regular screening, and is curable with early detection. A recent study by leading cancer groups stated that deaths from colorectal cancer in the U.S. are down nearly five percent, more than the other leading cancer killers (lung, breast and prostate cancers). Among the key factors credited with the decline is prevention through screening and the removal of precancerous polyps.  less

Historic Footwear Brand Celebrates Re-launch with Marketing Blitz

Pony International today announced the re-launch of the famous footwear company once known for iconic performance and creativity with "Back   more...In the Game," a clever marketing campaign designed to return the once category leader back to prominence.

"The Pony brand has always been a classic. From its incubation on the streets of New York to the way it once ran the floors of professional arenas. We're eager to show the world that Pony is once again 'Back In the Game,' commented Pony CEO Kevin Wulff. "From the form and function upgrades we've made to our products, to our new marketing campaign, we are now delivering on all cylinders."

Born in Brooklyn in 1972, Pony quickly became the premier sports brand of the 70's and 80's with legendary pitchmen such as Muhammad Ali, Dan Marino, Reggie Jackson and Pele. Wulff and industry icon, Lead Shoe Designer Kyle Pulli, both acknowledged the vintage roots of the brand and aimed to focus on performance to compete with industry leaders Adidas and Nike. "The inspiration for the product and 'Back In the Game' is not to be different, but to be better and original," says Benjamin Woo, Marketing Director for Pony International.  less

Germanium is rare commodity which plays vital role in U.S. military's capabilities as used in infrared sensors

When you hear the word 'germanium,' do you conjure up visions of flowers? If so, you're not   more...alone as most people confuse this obscure metal with the flowering plant 'geranium.' Germanium is a commodity that is primarily mined and produced by just a handful of relatively large companies worldwide. War Eagle Mining, www.wareaglemining.com, based in Vancouver, Canada, competes in the germanium sector against global companies including Teck Cominco and Umicore.

While this minor by-product is obscure, germanium plays a significant role as a lifesaving commodity that is a vital part of the U.S. military's capabilities as well as important to the telecommunications (in the form of fiber optics) and semiconductor sectors.  less

A survey commissioned by the National Crime Prevention Council (NCPC) shows 37 percent of boys reported being victims of cyberbullying in 2006. In another finding, the study determined that although girls   more...tend to cyberbully more often, boys cyberbully as well.

The nonprofit organization, best known for its crime prevention icon, McGruff the Crime Dog, today released a public service announcement called "Chicken," which is specifically targeted to teen boys about preventing cyberbullying. According to NCPC, 43 percent of teens 13-17 years old say they had experienced cyberbullying in 2006 and nine in ten teens (92 percent) reported that they knew the person who was bullying them.

Cyberbullying is defined as using the Internet or mobile devices to send or post repeated harmful or cruel text messages or images. It is a disturbing and growing trend among teens who use the Internet to communicate regularly, and now with a computer, web access (or text messaging device), they can bully their classmates and others in a public forum.  less

Uncover your inner diva with Divabetic-Makeover Your Diabetes!

Join Novo Nordisk, Divabetic and hundreds of women living with diabetes for a FREE elegant and glamorous evening of diabetes education with   more...complimentary salon and spa services. This is an event designed to address a need to make diabetes information more fun and appealing and not to be missed by any woman living with, at risk of or affected by diabetes!

Find an event near your at www.divabetic.org or call 800-634-8888. Visit http://www.prnewswire.com/mnr/divabetic/31968/ to learn more.

To access FREE diabetes resources from Novo Nordisk, visit www.changingdiabetes-us.com.  less

ICICI Bank Limited (NYSE: IBN), India's second largest bank by assets and largest private sector bank, today inaugurated its New York branch in midtown Manhattan. This is consequent to the bank's approval   more...from the U.S. regulators to commence operations as a Federal branch in New York City.

The New York branch, subject to applicable guidelines, will offer a suite of banking services including working capital, acquisition finance, trade service and treasury solutions to corporates and savings products to qualified individuals.

Mr. K. V. Kamath, Managing Director and CEO, ICICI Bank Limited, said, "India's growth momentum and its trade relationship with U.S. has reached an inflexion point. ICICI Bank's entry into the U.S. market provides it with a great opportunity to service the various opportunities arising from this paradigm shift."  less

Know What to Ask When A Flat Needs Fixed

Knowing the difference between a proper tire repair and an improper repair could be critical to vehicle safety. A tire industry study showed that nearly 88 percent   more...of tire repairs are performed improperly. An improper tire repair could pose a safety hazard to you and your family and could also affect a tire manufacturer's warranty.

"Consumers need to know some essential information about tire industry recommended puncture repair procedures," said Daniel Zielinski, RMA senior vice president, public affairs. "An improperly repaired tire is a safety risk you shouldn't take."

One key process in a proper repair is removing a tire from the wheel to inspect any damage that may occur to the inner liner of the tire.  less