JOICO stylist and Shear Genius TV-star Tabatha Coffey is talking to people across the country about the art of healthy hair. Tabatha has relied on JOICO products for 12 years to keep her clients' hair   more...healthy and perfectly coifed.


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Johnny Lavoy shows how to make a Hills inspired side ponytail as seen on Lauren Conrad and Miley Cyrus. To achieve the look Johnny uses products from Joico's Design Collection.

The anti-aging hair care category looks set to become a burgeoning niche category. The baby boomers have more spending power than any other generation, as well as a growing fixation on youthful looks.   more...Up until now, the main concern was always skin care, stopping the clock and reducing the appearance of wrinkles and lines. Consumers are now starting to focus on hair color and texture, as they see a change in the quality of their hair as they begin to age.

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