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FRIENDS Celebrates 15 years with all new BEST OF collections on iTunes.

http://www.digitalmusic2008.com

Social media, which encompasses YouTube and its community elements, MySpace and Facebook, has been steadily growing in importance for consumers. Two years ago, a quarter   more...of consumers had never visited a social network. By this year, only 7% hadn’t.

The record industry has been relatively quick to exploit social media. It’s now standard practice to create artists’ pages on MySpace and also seed discussion forums and create controversy and buzz around new content – although as of May it’s illegal for any company to seed positive messages online without revealing their identity. But there are profound changes in the social media landscape.

Firstly, the Digital Music Survey 2008 confirms how, for most consumers, video on YouTube is part and parcel of their enjoyment of music. Nearly half prefer to watch a music video if it is available rather than simply listen to a track and nearly three-quarters of them say they can find all the videos they want on YouTube.

Video has long been crucial to music marketing and the rise of social media means that in 2008 it’s YouTube, not MTV, where this is being played out. For 41% of consumers, YouTube is now the single most important community site in terms of music. It’s a 14% jump on last year that coincides with an equivalent drop in MySpace’s popularity.

More info on www.digitalmusic2008.com  less

http://www.digitalmusic2008.com

Social media, which encompasses YouTube and its community elements, MySpace and Facebook, has been steadily growing in importance for consumers. Two years ago, a quarter   more...of consumers had never visited a social network. By this year, only 7% hadn’t.

The record industry has been relatively quick to exploit social media. It’s now standard practice to create artists’ pages on MySpace and also seed discussion forums and create controversy and buzz around new content – although as of May it’s illegal for any company to seed positive messages online without revealing their identity. But there are profound changes in the social media landscape.

Firstly, the Digital Music Survey 2008 confirms how, for most consumers, video on YouTube is part and parcel of their enjoyment of music. Nearly half prefer to watch a music video if it is available rather than simply listen to a track and nearly three-quarters of them say they can find all the videos they want on YouTube.

Video has long been crucial to music marketing and the rise of social media means that in 2008 it’s YouTube, not MTV, where this is being played out. For 41% of consumers, YouTube is now the single most important community site in terms of music. It’s a 14% jump on last year that coincides with an equivalent drop in MySpace’s popularity.

More info on www.digitalmusic2008.com  less

http://www.digitalmusic2008.com

Social media plays a central role in music discovery. This year’s Digital Music Survey establishes that over 80% of all consumers have found music they love on community   more...sites and nearly a third do so regularly. But the opportunities to capitalise on these trends are currently being missed because consumers do not yet associate these sites with music purchase.

While a third of consumers are regularly finding music they like when on community sites, only one in ten have purchased CDs there and half as many again will purchase a download using any given link.

The latest findings show that social networks could also usefully do more to meet the needs of consumers who arrive on their sites looking for music. Consumers are taking their interest in new music elsewhere, whether with online search, listening out for the artist on the radio or, for more people than one might expect, on their next visit to the shops.

In fact, when consumers find new music they like on social networks, their most likely subsequent behaviour is to go off searching the web to find out more about the artist.

More info on www.digitalmusic2008.com  less

http://www.digitalmusic2008.com

Social media plays a central role in music discovery. This year’s Digital Music Survey establishes that over 80% of all consumers have found music they love on community   more...sites and nearly a third do so regularly. But the opportunities to capitalise on these trends are currently being missed because consumers do not yet associate these sites with music purchase.

While a third of consumers are regularly finding music they like when on community sites, only one in ten have purchased CDs there and half as many again will purchase a download using any given link.

The latest findings show that social networks could also usefully do more to meet the needs of consumers who arrive on their sites looking for music. Consumers are taking their interest in new music elsewhere, whether with online search, listening out for the artist on the radio or, for more people than one might expect, on their next visit to the shops.

In fact, when consumers find new music they like on social networks, their most likely subsequent behaviour is to go off searching the web to find out more about the artist.

More in the report  less

http://www.digitalmusic2008.com

Before Edison, music had scarcity value. You had to be in the right place at the right time to enjoy it. Technology made it possible to distribute performances widely to   more...be consumed at any time. With digital media, music is now ubiquitous. And it’s tougher than ever to make money from it.

In an age of free music given away with your newspaper it’s hard to find a business model that’s as popular with consumers as it is with labels and artists. Radiohead won praise for tackling the problem head on by simply asking consumers what they’d like to pay when they released their In Rainbows last year. If nothing else, this was a superb example of harnessing the web’s potential for distribution – and more accurately, PR.

A year on from In Rainbows and the search for viable digital music business models continues. Despite a favourable reaction from consumers in the Digital Music Survey 2008, Radiohead’s experiment looks like a one-off. Even if it could scale, an honesty-box model is probably neither commercially viable nor appropriate for an industry that repeatedly (with justification) tells consumers how little it trusts them.

Our latest research gives some valuable pointers as to what might work. Firstly, the fact that the number of consumers purchasing legal downloads is now in the majority bodes well for those models that seamlessly combine discovery and downloading. Convenience is key to digital music. Single-track downloads encourage consumers to cherry-pick content and compile their own playlists. The idea of an album with unwanted ‘filler’ tracks is an anachronism and probably a commercial failure.  less

http://www.digitalmusic2008.com

Before Edison, music had scarcity value. You had to be in the right place at the right time to enjoy it. Technology made it possible to distribute performances widely to   more...be consumed at any time. With digital media, music is now ubiquitous. And it’s tougher than ever to make money from it.

In an age of free music given away with your newspaper it’s hard to find a business model that’s as popular with consumers as it is with labels and artists. Radiohead won praise for tackling the problem head on by simply asking consumers what they’d like to pay when they released their In Rainbows last year. If nothing else, this was a superb example of harnessing the web’s potential for distribution – and more accurately, PR.

A year on from In Rainbows and the search for viable digital music business models continues. Despite a favourable reaction from consumers in the Digital Music Survey 2008, Radiohead’s experiment looks like a one-off. Even if it could scale, an honesty-box model is probably neither commercially viable nor appropriate for an industry that repeatedly (with justification) tells consumers how little it trusts them.

Our latest research gives some valuable pointers as to what might work. Firstly, the fact that the number of consumers purchasing legal downloads is now in the majority bodes well for those models that seamlessly combine discovery and downloading. Convenience is key to digital music. Single-track downloads encourage consumers to cherry-pick content and compile their own playlists. The idea of an album with unwanted ‘filler’ tracks is an anachronism and probably a commercial failure.  less

http://www.digitalmusic2008.com

Here’s a sneak preview of what we’ve uncovered in our 2008 survey …

• When it comes to digital music play, MySpace has taken a back seat to a new social networking site.   more...Consumers have given us all the reasons why. Discover what they are and how you can take advantage of them right now.

• We’re making tomorrow’s history today by identifying an exciting new channel for music sales and promotion. The potential is mind-boggling. You don’t want to miss this one.

• Looking to generate more CD sales? We’ve got five marketing initiatives that have the potential to cause an explosion in new consumer buying.

• Can you pull more profits out of the download market? Absolutely! We share our current research on new ways to stimulate consumer downloads. Plus … discover important strategies you must incorporate into your download-to-mobile marketing plans.

• What consumers told us about their preferences in new physical formats shocked us. We show you which should be taken seriously and which should be avoided like the plague.

• How does music programming policy affect consumer behaviour in retail and commercial environments? What we uncovered will amaze you. And we give you the action steps you need to take advantage of our findings.

The Digital Music Report 2008 has it all, meticulously researched, and formatted to be quickly read and easily understood.

Order your copy now or risk losing market share.  less

http://www.digitalmusic2008.com

Here’s a sneak preview of what we’ve uncovered in our 2008 survey …

• When it comes to digital music play, MySpace has taken a back seat to a new social networking site.   more...Consumers have given us all the reasons why. Discover what they are and how you can take advantage of them right now.

• We’re making tomorrow’s history today by identifying an exciting new channel for music sales and promotion. The potential is mind-boggling. You don’t want to miss this one.

• Looking to generate more CD sales? We’ve got five marketing initiatives that have the potential to cause an explosion in new consumer buying.

• Can you pull more profits out of the download market? Absolutely! We share our current research on new ways to stimulate consumer downloads. Plus … discover important strategies you must incorporate into your download-to-mobile marketing plans.

• What consumers told us about their preferences in new physical formats shocked us. We show you which should be taken seriously and which should be avoided like the plague.

• How does music programming policy affect consumer behaviour in retail and commercial environments? What we uncovered will amaze you. And we give you the action steps you need to take advantage of our findings.

The Digital Music Report 2008 has it all, meticulously researched, and formatted to be quickly read and easily understood.

Order your copy now or risk losing market share.  less

http://www.digitalmusic2008.com

Here’s a sneak preview of what we’ve uncovered in our 2008 survey …

• When it comes to digital music play, MySpace has taken a back seat to a new social networking site.   more...Consumers have given us all the reasons why. Discover what they are and how you can take advantage of them right now.

• We’re making tomorrow’s history today by identifying an exciting new channel for music sales and promotion. The potential is mind-boggling. You don’t want to miss this one.

• Looking to generate more CD sales? We’ve got five marketing initiatives that have the potential to cause an explosion in new consumer buying.

• Can you pull more profits out of the download market? Absolutely! We share our current research on new ways to stimulate consumer downloads. Plus … discover important strategies you must incorporate into your download-to-mobile marketing plans.

• What consumers told us about their preferences in new physical formats shocked us. We show you which should be taken seriously and which should be avoided like the plague.

• How does music programming policy affect consumer behaviour in retail and commercial environments? What we uncovered will amaze you. And we give you the action steps you need to take advantage of our findings.

The Digital Music Report 2008 has it all, meticulously researched, and formatted to be quickly read and easily understood.

Order your copy now or risk losing market share.  less