LUTON COUNCIL SWEEPER

Becoming a mentor is an important and easy way for an adult to make a difference in a child’s life. And the need is great. There are approximately 14 million young people in America, who without positive   more...intervention are in jeopardy of not reaching a successful adulthood, according to a study by the Annie E. Casey Foundation.

The results of having a mentor can also be great. A national study conducted by Public/Private Ventures revealed that children with mentors developed higher levels of self-confidence, had improved relationships with adults and peers and developed more positive attitudes towards school.

Big Brothers Big Sisters (BBBS) provides one-to-one mentoring relationships between adult volunteers and children in 460 programs throughout the U.S. This campaign encourages individuals to volunteer for BBBS and share simple, life-changing moments with a child.  less

Becoming a mentor is an important and easy way for an adult to make a difference in a child’s life. And the need is great. There are approximately 14 million young people in America, who without positive   more...intervention are in jeopardy of not reaching a successful adulthood, according to a study by the Annie E. Casey Foundation.

The results of having a mentor can also be great. A national study conducted by Public/Private Ventures revealed that children with mentors developed higher levels of self-confidence, had improved relationships with adults and peers and developed more positive attitudes towards school.

Big Brothers Big Sisters (BBBS) provides one-to-one mentoring relationships between adult volunteers and children in 460 programs throughout the U.S. This campaign encourages individuals to volunteer for BBBS and share simple, life-changing moments with a child.  less

Becoming a mentor is an important and easy way for an adult to make a difference in a child’s life. And the need is great. There are approximately 14 million young people in America, who without positive   more...intervention are in jeopardy of not reaching a successful adulthood, according to a study by the Annie E. Casey Foundation.

The results of having a mentor can also be great. A national study conducted by Public/Private Ventures revealed that children with mentors developed higher levels of self-confidence, had improved relationships with adults and peers and developed more positive attitudes towards school.

Big Brothers Big Sisters (BBBS) provides one-to-one mentoring relationships between adult volunteers and children in 460 programs throughout the U.S. This campaign encourages individuals to volunteer for BBBS and share simple, life-changing moments with a child.  less

Becoming a mentor is an important and easy way for an adult to make a difference in a child’s life. And the need is great. There are approximately 14 million young people in America, who without positive   more...intervention are in jeopardy of not reaching a successful adulthood, according to a study by the Annie E. Casey Foundation.

The results of having a mentor can also be great. A national study conducted by Public/Private Ventures revealed that children with mentors developed higher levels of self-confidence, had improved relationships with adults and peers and developed more positive attitudes towards school.

Big Brothers Big Sisters (BBBS) provides one-to-one mentoring relationships between adult volunteers and children in 460 programs throughout the U.S. This campaign encourages individuals to volunteer for BBBS and share simple, life-changing moments with a child.  less

What is named as the top school trouble of kids 8-15? Homework? Cafeteria food? Neither – it's bullying. And with the rapid rise in electronic communications, cyberbullying – using the Internet or mobile   more...devices to send or post harmful or cruel text or images – has become a serious issue.

The cyberbullying prevention campaign targets 12 and 13-year-olds, particularly girls, urging them to put an end to the cyberbullying chain. Tweens and teens can be lured into such behavior because it takes place in a virtual world. In fact, because they don't realize the tangible consequences, some don't even recognize these hurtful actions as bullying. These new PSAs – including viral videos – help them realize that if they wouldn't say it in person, they shouldn't say it online.

The bullying prevention campaign, launched in September 2004, features NCPC's beloved crime dog, McGruff. It is designed to counteract bullying at a young age by encouraging victims, witnesses and parents to take action to prevent the problem. Visitors to www.ncpc.org/cyberbullying can learn more about cyberbullying.  less

Since 1944, Smokey Bear has been the symbol of the protection of America's forests. More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update. It's   more...now: "Only You Can Prevent Wildfires." And for good reason- the destruction of land by fire has expanded beyond just the forest.

"Wildfire" refers to any uncontrolled, outdoor fire. The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.

To renew the important message of wildfire prevention to Americans, Smokey has recently enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942. FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests. The latest spots featuring Bambi ask us all to "Don't Let Our Forests Become Once Upon a Time."

All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.  less

Since 1944, Smokey Bear has been the symbol of the protection of America's forests. More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update. It's   more...now: "Only You Can Prevent Wildfires." And for good reason- the destruction of land by fire has expanded beyond just the forest.

"Wildfire" refers to any uncontrolled, outdoor fire. The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.

To renew the important message of wildfire prevention to Americans, Smokey has recently enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942. FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests. The latest spots featuring Bambi ask us all to "Don't Let Our Forests Become Once Upon a Time."

All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.  less

At least 1 in 3 Iraq veterans and 1 in 9 Afghanistan veterans will face a significant mental health problem. Veterans under the age of 24 have an unemployment rate 3 times the national average. These   more...are just a couple of the difficulties facing the latest generation of veterans.

In order to address the reintegration of soldiers returning from war, this campaign is designed to help Americans learn more about the issues soldiers face and how they can help. The effort focuses its attention on three primary areas in which the most help is needed: education, employment and mental health.  less

Stroke is the third leading cause of death in America. Someone suffers a stroke every 45 seconds and there are 700,000 new or recurrent strokes annually. Stroke is also a leading cause of severe, long-term   more...disability as it can cause paralysis, vision problems, memory loss and speech/language problems.

Tragically, the groups with the highest risk and incidence of stroke (elderly, African-Americans and men) are also the least knowledgeable about warning signs and risk factors. Though strokes are commonly thought to only happen to older people, the truth is that a stroke can strike people of all ages.

The campaign, which began in April 2003, aims to arm the public with the knowledge that a fast reaction to stroke symptoms is critical in potentially lessening the devastating results of a stroke.  less

Less than 25% of adolescents eat the daily recommended servings of fruits and vegetables. Few get regular physical activity. While mothers and caregivers are aware of the importance of healthy eating   more...and physical activity habits, they struggle with the best way to implement them for their families. With obesity rates rising among children and adults, it’s important to provide information and realistic tips for making and sustaining healthy choices for kids.

This campaign motivates moms to encourage proper nutrition and physical activity for their families, emphasizing that a bright future starts with a healthy lifestyle. The notion that “Good Nutrition Can Lead to Great Things” reinforces that healthy eating and physical activity are fuel for a kid’s mind and body. The campaign encourages viewers to visit www.MyPyramid.gov and use the USDA’s Food Pyramid as an effective tool to help their children make healthy choices.  less

The Generous Nation campaign is designed to inspire Americans to translate their everyday compassion and good intentions into action by giving more often. The genesis of Generous Nation grew from the   more...horrific events of the Tsunami and Hurricane Katrina. If there was a silver lining to these crises however, it was the generosity of countless Americans who selflessly responded in incredible ways. The campaign builds on this good will and motivates Americans to give more of themselves in the course of their daily lives. The campaign's message is simple: don’t almost give – give.

In a break from its traditional model, the Ad Council is the sole sponsor of this new campaign. And while the campaign features the Ad Council logo, it was created on behalf of the entire non-profit community. The PSAs encourage individuals to visit www.DontAlmostGive.org, a new comprehensive website that connects visitors to thousands of non-profit organizations.  less

Currently, there are 514,000 children in the U.S. foster care system and 115,000 of these children are waiting for families to adopt them. The majority of waiting children are of color with older African   more...American boys waiting the longest for adoption. Sadly each year 24,000 young adults age out of the foster care system without being adopted.  less

Old Lady Fakes It

Car crashes are the number one killer of teens in the United States. National Highway Traffic Safety Administration (NHTSA) data show that, each year, on average:

* More than 300,000 teens are injured   more...in car crashes
* Nearly 8,000 teens are involved in fatal crashes
* More than 3,500 teens are killed

NHTSA research also shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns, and die in an SUV rollover.

With the message “Speak Up,” the UR the Spokesperson campaign targets young adults between the ages of 15 and 21 and encourages them to be the spokesperson against reckless driving by empowering them to speak up when they are in the car with friends and don’t feel safe.

The campaign seeks to increase awareness about the dangers of reckless driving and educate teens on how to be safe drivers by focusing on safe speeds, avoiding distractions, wearing seat belts, and understanding the differences associated with driving SUVs.

AAA (American Automobile Association) will be assisting the Ad Council in these efforts nationwide through its clubs and SADD (Students Against Destructive Decisions) will be helping to spread the message by reaching out to its 350,000 student members.  less

Car crashes are the number one killer of teens in the United States. National Highway Traffic Safety Administration (NHTSA) data show that, each year, on average:

* More than 300,000 teens are injured   more...in car crashes
* Nearly 8,000 teens are involved in fatal crashes
* More than 3,500 teens are killed

NHTSA research also shows that teen drivers are involved in more than five times as many fatal crashes as adults. Young drivers are more likely to speed, run red lights, make illegal turns, and die in an SUV rollover.

With the message “Speak Up,” the UR the Spokesperson campaign targets young adults between the ages of 15 and 21 and encourages them to be the spokesperson against reckless driving by empowering them to speak up when they are in the car with friends and don’t feel safe.

The campaign seeks to increase awareness about the dangers of reckless driving and educate teens on how to be safe drivers by focusing on safe speeds, avoiding distractions, wearing seat belts, and understanding the differences associated with driving SUVs.

AAA (American Automobile Association) will be assisting the Ad Council in these efforts nationwide through its clubs and SADD (Students Against Destructive Decisions) will be helping to spread the message by reaching out to its 350,000 student members.  less

The first three hours after a child's abduction are the most critical to recovery efforts. This statistic was the driving force behind the creation of the AMBER alerts program, an early response system   more...that began in 1997 using radio as its primary delivery method. The program has helped reunite more than 260 children with their families.

Wireless AMBER Alerts are text messages that are sent out to subscribers as soon as local law enforcement releases an AMBER Alert. Important information about the child or any known information about the abductors or the vehicle are included.

Anyone capable of receiving text messages and whose wireless carrier is a participant in the program can sign up to receive Wireless AMBER Alerts. About 70% of Americans would be eligible.

The PSAs ask audiences to sign up for the alerts at www.wirelessamberalerts.org. The campaign is designed to educate the public about the program, inspire them to sign up for the alerts, and most importantly, increase the number of people who may be able to help in locating an abducted child.  less

Since 1944, Smokey Bear has been the symbol of the protection of America's forests. More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update. It's   more...now: "Only You Can Prevent Wildfires." And for good reason- the destruction of land by fire has expanded beyond just the forest.

"Wildfire" refers to any uncontrolled, outdoor fire. The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.

To renew the important message of wildfire prevention to Americans, Smokey has recently enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942. FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests. The latest spots featuring Bambi ask us all to "Don't Let Our Forests Become Once Upon a Time."

All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.  less

Since 1944, Smokey Bear has been the symbol of the protection of America's forests. More than 60 years later, he is still wearing his blue jeans, but his trademark line has received an update. It's   more...now: "Only You Can Prevent Wildfires." And for good reason- the destruction of land by fire has expanded beyond just the forest.

"Wildfire" refers to any uncontrolled, outdoor fire. The year 2000 marked one of the greatest acreage losses to wildfire since 1957. Eight million acres burned that year (about the size of New Hampshire), and of that more than 3 million acres were lost due to fires caused by humans.

To renew the important message of wildfire prevention to Americans, Smokey has recently enlisted the help of Bambi. Smokey has an experienced partner in Bambi, who was actually the first face of the forest fire prevention message in 1942. FCB-Southern California, who has worked on the campaign since the beginning, featured Bambi on posters to remind us to be careful with our forests. The latest spots featuring Bambi ask us all to "Don't Let Our Forests Become Once Upon a Time."

All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.  less

The Generous Nation campaign is designed to inspire Americans to translate their everyday compassion and good intentions into action by giving more often. The genesis of Generous Nation grew from the   more...horrific events of the Tsunami and Hurricane Katrina. If there was a silver lining to these crises however, it was the generosity of countless Americans who selflessly responded in incredible ways. The campaign builds on this good will and motivates Americans to give more of themselves in the course of their daily lives. The campaign's message is simple: don’t almost give – give.

In a break from its traditional model, the Ad Council is the sole sponsor of this new campaign. And while the campaign features the Ad Council logo, it was created on behalf of the entire non-profit community. The PSAs encourage individuals to visit www.DontAlmostGive.org, a new comprehensive website that connects visitors to thousands of non-profit organizations.  less

An estimated one million families will face foreclosure this year. Not only do foreclosures have a disastrous financial impact on a family, but they also have harsh consequences for entire communities.   more... Just one or two boarded-up homes can send a residential block into a downward spiral, driving down property values and leading to increased crime, rundown schools, and flagging economic growth.

Studies show that roughly 50% of delinquent borrowers avoid contact with their lender hoping the problem will go away. Further, more than 6 in 10 delinquent homeowners are not aware of services that mortgage lenders can offer a person behind in their mortgage.

This campaign will encourage homeowners at risk of losing their homes to call 888-995-HOPE, where they will find quality counseling and financial advice from a trusted, third-party nonprofit on the opportunities available to avoid foreclosure.  less

More than 2 million Americans filed for bankruptcy in 2005. In fact, according to the U.S. Department of Commerce Bureau of Economic Analysis, Americans spend $1.22 for every $1.00 they earn.

The Financial   more...Literacy campaign aims to reverse this trend by teaching Americans how to take control of their finances and make saving a part of their lifestyle.

The “Feed the Pig” campaign specifically targets those between 25 and 34. Statistics indicate that this group’s financial behaviors, while less established, tend toward debt accumulation. More working time before retirement means that their current financial decisions have a greater impact (positive or negative) on their long-term financial security.

The American Institute of Certified Public Accountants (AICPA) Foundation and the state CPA societies, partnering with the Ad Council, are taking the accounting profession’s highly successful “360 Degrees of Financial Literacy” initiative to the next level by launching a national PSA campaign, Feed the Pig.

The campaign draws upon a traditional savings symbol, the piggy bank, to encourage 25-34 year olds to find the benefits of saving for every stage of life. Until now, no unified, national effort dedicated to changing and improving financial behaviors of young Americans has ever been implemented.  less

More than 2 million Americans filed for bankruptcy in 2005. In fact, according to the U.S. Department of Commerce Bureau of Economic Analysis, Americans spend $1.22 for every $1.00 they earn.

The Financial   more...Literacy campaign aims to reverse this trend by teaching Americans how to take control of their finances and make saving a part of their lifestyle.

The “Feed the Pig” campaign specifically targets those between 25 and 34. Statistics indicate that this group’s financial behaviors, while less established, tend toward debt accumulation. More working time before retirement means that their current financial decisions have a greater impact (positive or negative) on their long-term financial security.

The American Institute of Certified Public Accountants (AICPA) Foundation and the state CPA societies, partnering with the Ad Council, are taking the accounting profession’s highly successful “360 Degrees of Financial Literacy” initiative to the next level by launching a national PSA campaign, Feed the Pig.

The campaign draws upon a traditional savings symbol, the piggy bank, to encourage 25-34 year olds to find the benefits of saving for every stage of life. Until now, no unified, national effort dedicated to changing and improving financial behaviors of young Americans has ever been implemented.  less

Earth Share, a nationwide network of the most respected environmental and conservation organizations, offers a simple way to care for our health, water, air, land and wildlife. Earth Share partners with   more...employees and employers across the country to support hundreds of environmental groups through efficient workplace giving programs.

The latest television PSA beautifully illustrates the interconnectedness of nature and communicates that it is every person’s responsibility to get involved and help preserve the environment. One features the distinctive voice of actor Harrison Ford. The campaign encourages everyone to visit www.earthshare.org to learn how to get involved.  less