Over the past several decades, Americans 25–34 years old experienced significant declines in net worth while increasing their debt. For every dollar worth of assets owned, this group carries 70 cents   more...worth of debt.

The Feed the Pig campaign aims to reverse this trend by empowering younger Americans to take charge of their personal finances by living within their means and saving for long-term financial security.

Statistics demonstrate that this group’s financial behaviors, while less established, tend toward debt accumulation, and this is happening during a period of milestone events such as getting married, having children and caring for aging parents. But there is hope: more working time before retirement means that their current financial decisions have a greater impact (positive or negative) on their long-term financial security. With this campaign, AICPA and Ad Council hope to get younger Americans to establish better spending and saving habits.

The campaign draws upon a traditional savings symbol, the piggy bank, to encourage 25-34 year olds to find the benefits of saving for every stage of life.

Feed the Pig was the first national financial literacy PSA campaign and is the only one that targets 25-34 year olds.

Feed the Pig extends the reach of the CPA profession’s highly successful “360 Degrees of Financial Literacy” initiative.  less

Over the past several decades, Americans 25–34 years old experienced significant declines in net worth while increasing their debt. For every dollar worth of assets owned, this group carries 70 cents   more...worth of debt.

The Feed the Pig campaign aims to reverse this trend by empowering younger Americans to take charge of their personal finances by living within their means and saving for long-term financial security.

Statistics demonstrate that this group’s financial behaviors, while less established, tend toward debt accumulation, and this is happening during a period of milestone events such as getting married, having children and caring for aging parents. But there is hope: more working time before retirement means that their current financial decisions have a greater impact (positive or negative) on their long-term financial security. With this campaign, AICPA and Ad Council hope to get younger Americans to establish better spending and saving habits.

The campaign draws upon a traditional savings symbol, the piggy bank, to encourage 25-34 year olds to find the benefits of saving for every stage of life.

Feed the Pig was the first national financial literacy PSA campaign and is the only one that targets 25-34 year olds.

Feed the Pig extends the reach of the CPA profession’s highly successful “360 Degrees of Financial Literacy” initiative.  less

Great teachers are the key to raising student achievement. Over the past several years, New York City has achieved significant academic gains and has been a leader in education reform. However, there   more...remains a challenge in making every school in New York City an exceptional place to teach and to learn. While there is no longer a shortage of teachers, there is a critical shortage of high quality teachers willing to teach in the highest need schools.

The objective of this campaign is to drive highly qualified candidates to apply to teach in New York City public schools, especially in high need areas. With the tag, “I teach NYC because every day it teaches me”, the campaign demonstrates the real world connection between what is being taught in the classroom and the unique, inspiring and amazing things that you learn every day in New York City.

Viewers are encouraged to visit www.teachnyc.net to apply to become a New York City public school teacher.  less

The Transportation Security Administration (TSA), an agency of the U.S. Department of Homeland Security, is joining with The Advertising Council today to launch a national public awareness and education   more...campaign designed to build awareness of checkpoint security procedures in an effort to better prepare passengers for airport travel. The campaign launch coincides with Thanksgiving, one of the busiest travel periods of the year. More than 23 million people were screened at the nation's airports during last year's holiday.

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/adcouncil/35826/  less

Hunger is a reality for 1 in 8 Americans, including millions of children, seniors and working poor. Yet the problem of hunger in the U.S. has remained invisible to most Americans. Many people have the   more...misperception that it is only associated with pockets of society. In actuality, we all know and are in contact with people who are affected by hunger.

The “1 in 8” campaign shows everyday people living their lives. It opens the viewer’s eyes to the fact that hungry Americans are different from the stereotype. It is among us. The campaign urges viewers to discover that many people they interact with on a daily basis are not certain from where their next meal is coming. It also begins to seed the idea that access to food is an essential human need that gives everyone a chance for a better tomorrow. This realization will prompt more people to take action against hunger. For more information about this campaign visit www.feedingamerica.org.  less

Hunger is a reality for 1 in 8 Americans, including millions of children, seniors and working poor. Yet the problem of hunger in the U.S. has remained invisible to most Americans. Many people have the   more...misperception that it is only associated with pockets of society. In actuality, we all know and are in contact with people who are affected by hunger.

The “1 in 8” campaign shows everyday people living their lives. It opens the viewer’s eyes to the fact that hungry Americans are different from the stereotype. It is among us. The campaign urges viewers to discover that many people they interact with on a daily basis are not certain from where their next meal is coming. It also begins to seed the idea that access to food is an essential human need that gives everyone a chance for a better tomorrow. This realization will prompt more people to take action against hunger. For more information about this campaign visit www.feedingamerica.org.  less

Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation. LGBT teens experience homophobic remarks and harassment   more...throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.

This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts to change behavior.  less

Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation. LGBT teens experience homophobic remarks and harassment   more...throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.

This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts to change behavior.  less

Almost 90% of lesbian, gay, bisexual and transgender (LGBT) students report being verbally harassed at school because of their sexual orientation. LGBT teens experience homophobic remarks and harassment   more...throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. Homophobic remarks such as “that’s so gay” are the most commonly heard; these slurs are often unintentional and a common part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.

This campaign aims to raise awareness about the prevalence and consequences of anti-LGBT bias and behavior in America’s schools. Ultimately, the goal is to reduce and prevent the use of homophobic language in an effort to create a more positive environment for LGBT teens. The campaign also aims to reach adults, including school personnel and parents; their support of this message is crucial to the success of efforts to change behavior.  less

Despite progress in the fight against gun crime in America, gun crime rates continue to be among the highest in the industrialized world. In 2005, for example, guns were used in more than two-thirds   more...of the 16,700 homicides and in an estimated 420,000 nonfatal violent crimes in our country.

Furthermore, 31% of all homicide victims were 13 to 24 years old, and these teenage and young adult victims were four times more likely to be murdered with a gun than with all other weapons combined.

In reaction to this trend of violence, a campaign was launched in 2003 with Project Safe Neighborhoods, a nationwide commitment to reduce gun violence in America. The campaign is continually funded through a grant from the U.S. Department of Justice.

This PSA campaign speaks directly to the offender and forces them to think about the consequences- the emotional pain, loneliness, and financial hardship that their families will experience as a result of their crime.  less

Despite progress in the fight against gun crime in America, gun crime rates continue to be among the highest in the industrialized world. In 2005, for example, guns were used in more than two-thirds   more...of the 16,700 homicides and in an estimated 420,000 nonfatal violent crimes in our country.

Furthermore, 31% of all homicide victims were 13 to 24 years old, and these teenage and young adult victims were four times more likely to be murdered with a gun than with all other weapons combined.

In reaction to this trend of violence, a campaign was launched in 2003 with Project Safe Neighborhoods, a nationwide commitment to reduce gun violence in America. The campaign is continually funded through a grant from the U.S. Department of Justice.

This PSA campaign speaks directly to the offender and forces them to think about the consequences- the emotional pain, loneliness, and financial hardship that their families will experience as a result of their crime.  less

Nearly two-thirds of American adults are overweight or obese due to sedentary lifestyles and unhealthy eating habits. Obesity rates have increased by more than 60% among adults over the last 10 years.   more...As a result, the health of the nation is getting progressively worse with consequences including increased risk for heart disease, hypertension and diabetes.

When it comes to losing weight and fighting these diseases, many don’t realize that seemingly difficult behaviors such as eating healthy and exercising regularly can be made easier and attainable through small changes to their everyday lives. There are hundreds of small steps that Americans can incorporate within their busy lifestyles to begin moving themselves and their families toward health.

These PSAs, an extension of the successful Small Steps campaign, aim to inspire overweight adult Americans to adopt healthy habits for themselves and their children through healthy eating, portion control, and increased physical activity. Viewers are encouraged to visit www.smallstep.gov to learn more about small steps they can take toward a healthier lifestyle.  less

Nearly two-thirds of American adults are overweight or obese due to sedentary lifestyles and unhealthy eating habits. Obesity rates have increased by more than 60% among adults over the last 10 years.   more...As a result, the health of the nation is getting progressively worse with consequences including increased risk for heart disease, hypertension and diabetes.

When it comes to losing weight and fighting these diseases, many don’t realize that seemingly difficult behaviors such as eating healthy and exercising regularly can be made easier and attainable through small changes to their everyday lives. There are hundreds of small steps that Americans can incorporate within their busy lifestyles to begin moving themselves and their families toward health.

These PSAs, an extension of the successful Small Steps campaign, aim to inspire overweight adult Americans to adopt healthy habits for themselves and their children through healthy eating, portion control, and increased physical activity. Viewers are encouraged to visit www.smallstep.gov to learn more about small steps they can take toward a healthier lifestyle.  less

When young people become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. While parental involvement is critical, it ultimately   more...comes down to inspiring the individual not only to read books, but to also find their own passion about reading in all forms.

This campaign was created with the Library of Congress in an effort to inspire young readers to become lifelong learners. The objective is to inspire fun and promote literacy in all types of learning. From books to magazines to comics and all other forms, reading really gives kids the opportunity to explore their imaginations.

The PSAs invite kids to "Explore New Worlds. Read." Viewers are also encouraged to visit www.Literacy.gov, and explore the Library of Congress site including The Storybook Adventure activity created for this campaign.

The Storybook Adventure is an interactive trip through classic stories- The Wizard of Oz, The Mermaid, and Aladdin. Watch the book come to life, answer questions, collect treasures, create an e-card and get inspired to read other classic, or more recent stories!  less

When young people become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. While parental involvement is critical, it ultimately   more...comes down to inspiring the individual not only to read books, but to also find their own passion about reading in all forms.

This campaign was created with the Library of Congress in an effort to inspire young readers to become lifelong learners. The objective is to inspire fun and promote literacy in all types of learning. From books to magazines to comics and all other forms, reading really gives kids the opportunity to explore their imaginations.

The PSAs invite kids to "Explore New Worlds. Read." Viewers are also encouraged to visit www.Literacy.gov, and explore the Library of Congress site including The Storybook Adventure activity created for this campaign.

The Storybook Adventure is an interactive trip through classic stories- The Wizard of Oz, The Mermaid, and Aladdin. Watch the book come to life, answer questions, collect treasures, create an e-card and get inspired to read other classic, or more recent stories!  less

There are nearly 21 million Americans with diabetes and the population is growing very rapidly. More than 600 people die from diabetes and its complications every day. Diabetes can cause serious complications   more...such as heart attack, stroke, blindness, nerve damage, and kidney failure.

The American Diabetes Association recommends that most patients with diabetes strive for an A1C level of less than 7%, yet almost half of adults with diabetes have an A1C of 7% or higher. Studies have shown that many patients don't know what the A1C is, don't have an A1C test done on a regular basis, and don't know their A1C level even if they have the test performed.

In an effort to raise awareness of the risks of uncontrolled diabetes and help patients take the first step toward staying healthy, the Ad Council has partnered with the American Diabetes Association (ADA) and the Juvenile Diabetes Research Foundation International (JDRF) to make diabetes patients more aware of their true risk for certain diabetes-related complications. The campaign provides type 1 and type 2 adult patients with diabetes information on how managing their A1C level can reduce health risks.  less

Research shows that regardless of income level, America’s young people want to go to college and recognize that postsecondary education is a key to their future.

However, despite these high aspirations,   more...low-income and first-generation students are underrepresented on college campuses. The reasons vary, but key barriers include affordability, a lack of college-going knowledge and preparation, expectations, as well as guidance and encouragement.

This campaign encourages more low-income students and their families to take the necessary steps toward postsecondary education, with effective support from parents and adult influencers (teachers, counselors, coaches).

To learn more about the actual steps they need to take to be prepared for, and ultimately apply to, college, audiences are directed to the campaign website www.KnowHow2GO.org or to call 800-433-3243 for a free brochure.  less

About 9 million children over the age of 6 are considered overweight in this country. The American obesity epidemic has been passed to our youngest generation.

Overweight children are at far greater risk   more...of developing some chronic diseases, including Type 2 diabetes and cardiovascular disease. In addition to putting their health at risk, overweight children are often subjected to exclusion by their peers, which can affect their emotional well-being.

Teaching kids the importance of eating well and being physically active at a young age is crucial to reversing the trend of childhood obesity in this country.

The campaign focuses on the importance of eating healthy and being physically active through several complementary efforts. The “Be a Player” PSAs feature players from the National Football League (NFL), the Ladies Professional Golf Association (LPGA) and characters from DreamWorks' Shrek. These PSAs encourage children ages 6 to 13 years old to get up and play for at least one hour every day and demonstrate the fun that they can have doing it.  less

About 9 million children over the age of 6 are considered overweight in this country. The American obesity epidemic has been passed to our youngest generation.

Overweight children are at far greater risk   more...of developing some chronic diseases, including Type 2 diabetes and cardiovascular disease. In addition to putting their health at risk, overweight children are often subjected to exclusion by their peers, which can affect their emotional well-being.

Teaching kids the importance of eating well and being physically active at a young age is crucial to reversing the trend of childhood obesity in this country.

The campaign focuses on the importance of eating healthy and being physically active through several complementary efforts. The “Be a Player” PSAs feature players from the National Football League (NFL), the Ladies Professional Golf Association (LPGA) and characters from DreamWorks' Shrek. These PSAs encourage children ages 6 to 13 years old to get up and play for at least one hour every day and demonstrate the fun that they can have doing it.  less

More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the lack of a father in the home   more...correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse.
In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads.  less

More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the lack of a father in the home   more...correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse.
In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads.  less

San Diego Ramos and Compean Rally.

About 9 million children over the age of 6 are considered overweight in this country. The American obesity epidemic has been passed to our youngest generation.

Overweight children are at far greater risk   more...of developing some chronic diseases, including Type 2 diabetes and cardiovascular disease. In addition to putting their health at risk, overweight children are often subjected to exclusion by their peers, which can affect their emotional well-being.

Teaching kids the importance of eating well and being physically active at a young age is crucial to reversing the trend of childhood obesity in this country.

The campaign focuses on the importance of eating healthy and being physically active through several complementary efforts. The “Be a Player” PSAs feature players from the National Football League (NFL), the Ladies Professional Golf Association (LPGA) and characters from DreamWorks' Shrek. These PSAs encourage children ages 6 to 13 years old to get up and play for at least one hour every day and demonstrate the fun that they can have doing it.

New PSAs featuring U.S. Olympic Hopefuls paired with qubo’s animated characters reinforce the “Be a Player” message, as well as messages about “Energy Balance” and “Portion Size”.

Children and their families are encouraged to visit www.HealthierUS.gov or www.SmallStep.gov where they can find fun, interactive and beneficial information on healthy eating and physical activity.  less

Do you know how your credit score is calculated? Or that you are entitled to one free credit report per year under the Fair and Accurate Credit Transaction Act?

A recent survey conducted by Opinion Research   more...USA and the Ad Council shows that Americans are misinformed about their credit health, with over 70% wrongly identifying a credit score of 600 as average or above average.

Targeting low to moderate-income Americans of all ages and ethnicities with some form of credit, this campaign was developed to inform consumers about their credit and the importance of actively taking responsibility for maintaining its health. Additionally, this campaign aims to educate consumers about important steps they can take to establish and maintain good credit including paying bills on time, keeping credit card balances as low as possible and resisting the urge to open up more credit cards than are needed in a short period of time.

The PSAs remind people: "There's no magic to improving your credit. But there's help and it's free." Consumers are directed to visit www.CreditFairy.org learn helpful tips and better understand the intricacies of credit scores and credit reporting.  less