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Betty today

Betty Boop's films would reach audiences once again when they were placed into syndication more...on television in the 1950s by U.M.&M. T.V. Corp. and later National Telefilm Associates (NTA). U.M.&M. and NTA altered the Paramount openings, removing the Paramount logo from the opening and closing. However, the mountain part of the logo remains on television prints, usually with a U.M.&M. copyright, but some prints contain Paramount-Publix bylines.

She also gained exposure in the 1960s counterculture movement. NTA capitalized on this and bought the rights to her shorts to colorize and re-air them on TV as The Betty Boop Show. There was criticism towards NTA's colorization since, as Turner Entertainment later did with Fleischer's Popeye the Sailor, the Korean artists who traced the cartoons into color skipped drawings and simplified movements, using limited animation in place of Fleischer's full animation.

Ivy Films put together a movie of some of Betty's better shorts called The Betty Boop Scandals of 1974 which saw some limited success. NTA later released another compilation movie, Hurray for Betty Boop in 1980. Marketers rediscovered Betty Boop in the 1980s as well, and merchandise featuring the character (in her earlier, sexier form) is now widely available. Also in the 1980s, rapper Betty Boo (whose voice, image, and name were influenced by the cartoon character) rose to popularity in the UK.

In 1988, Betty appeared for the first time in years, with a cameo in the Academy Award-winning film Who Framed Roger Rabbit. It was widely reported that the animators had slipped in one frame of Betty nude, invisible to the audience, of course. If such a frame existed, it was replaced by a conventional frame once the movie came out on home video.

In 1993, animator Jerry Rees, best known for his film The Brave Little Toaster, wrote and produced a new Betty Boop feature film for Metro-Goldwyn-Mayer. Seventy-five percent of the film was storyboarded, but two weeks before voice recording was to begin, MGM switched studio chiefs and the project, tentatively called The Betty Boop Feature Script, was abandoned. less

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