There are no subscribers to this blog yet. Click here to be the first subscriber to this blog. |
|
 |
|
| | |
| | Black But Invisible: "We see things in colour not just black & white." | | | | Tuesday, July 22, 2008 (12:36 PM) | | The Black But invisible campaign is openly challenging the British fashion
industry for its failure to use black models within all genres of fashion.
We strongly believe the British fashion industry is practicing "industry
apartheid".
The campaign, launched by Mahogany Models Management (MMM) in July 2008, has
been created to question the industry on the lack of black models used in
mainstream fashion and therefore evoke a change.
The excuse that "Black does not sell" imposes the idea that fashionista's
are less likely buy products if modelled by black models. But, in a modern
multicultural British society can this excuse still be viable?
The lack of models of colour within fashion campaigns has been recognised
worldwide; however the UK fashion industry continues to turn a blind eye to
the problem and has made very little effort to address the issue.
Chief Executive of MMM, Sola Oyebade said, "We feel now is the time to say
'Black is back' and the fashion industry must start using more models of
colour within mainstream fashions shows and advertising campaigns.
"As a modelling agency that represents models of colour, we have to sweat
blood to ensure our models are booked.
"The UK fashion industry is still living in prehistoric times and lacking
behind the rest of the world. It's fair to say that the UK fashion industry
is institutionally racist."
July's issue of Italian Vogue is the first to solely use black models to
highlight the overt discrimination in the fashion world.
According to The Independent UK, Editor-in-chief of Vogue Italia, Franca
Sozzani said, "There are so many beautiful black women not being used."
MMM have shown their support to Italian Vogue and their fight to tackle
racism, by setting up an 'Italian Vogue All Black Issue' appeal on Facebook.
The appeal urges it's supporters of over 12,038 people to purchase the
magazine when released in the UK.
"Black BUT Invisible campaign is the beginning of our fight and we aim to
use this campaign as the catalyst to force the industry as a whole to change
its perception that black does not sell".
see video Please click here for Kadiatu interview with HD-Productions. | | | 25 Views | 0  Thumbs Up | 0 Comments |  |
|
|
| | |
| |
|
|
|
